Blog @ Formifyr

How to Embed a Google Form in an Email – Quick and Easy Steps

Embedding a Google Form in an email can significantly boost engagement and streamline data collection. Google Forms provides a straightforward method to include interactive surveys directly within email messages. To embed a Google Form in an email, users can create their form, click the “Send” button, and select the email option, making sure to check the “Include form in email” box before sending.

Unlimited forms and submissions for free

At Formifyr, we offer unlimited forms, submissions, and all the tools you need to craft professional forms and surveys.

Start your free trial

A laptop screen displaying a Google Form within an open email composition window. The cursor hovers over the "insert link" option

This technique allows recipients to complete the form without leaving their inbox, increasing response rates. It’s particularly useful for marketers seeking quick feedback or organizations conducting internal surveys. The embedded form appears as an interactive element in the email body, making it convenient for recipients to provide their input instantly.

While Google Forms offers a native embedding option, third-party tools like Formifyr can enhance the process by providing additional customization features and analytics. These tools can help create more visually appealing forms and offer deeper insights into user responses, further improving the effectiveness of email-based surveys.

Preparing Your Google Form

A computer screen showing a Google Form open in a web browser, with the cursor hovering over the "Send" button. An email draft is open next to the browser window

Creating an effective Google Form requires careful planning and setup. Proper preparation ensures your form collects the data you need and integrates seamlessly with other Google tools.

Design and Layout

Google Forms offers a range of design tools to customize your form’s appearance. Choose a theme that matches your brand or purpose. Use section breaks to organize questions logically. Add images or videos to make the form more engaging.

Select appropriate question types for each data point you want to collect. Multiple choice works well for predefined options, while short answer allows for free-form responses. Consider using linear scales for ratings or feedback.

Make sure your form is mobile-friendly by previewing it on different devices. Keep questions concise and easy to understand. Use clear, descriptive labels for each field.

Setting up Notifications

Configure notification settings to stay informed about form submissions. Go to the “Responses” tab and click on the three dots menu. Select “Get email notifications for new responses” to receive alerts.

You can customize how often you receive notifications. Choose between immediate alerts for each submission or a daily summary of responses. This helps you stay on top of incoming data without overwhelming your inbox.

Consider setting up email notifications for collaborators if you’re working as a team. This ensures everyone stays informed about new submissions.

Integration with Google Sheets

Link your Google Form to a Google Sheet for easy data analysis. In the “Responses” tab, click on the Google Sheets icon. Select “Create a new spreadsheet” or choose an existing one.

Once connected, form responses automatically populate the linked spreadsheet. This integration streamlines data collection and analysis. Use Google Sheets’ built-in tools to create charts, graphs, or pivot tables from your form data.

Set up data validation rules in your spreadsheet to maintain data quality. This helps catch errors or inconsistencies in form responses. You can also use formulas to perform calculations or data transformations automatically.

Embedding and Sharing Techniques

A computer screen displaying a Google Form within an open email interface, with a cursor hovering over the "embed" button

Embedding Google Forms in emails offers multiple methods to reach recipients effectively. These techniques provide flexibility in distributing surveys and collecting valuable feedback.

Embedding HTML Code

To embed a Google Form using HTML, start by accessing the form’s send options. Click the embed icon to generate the HTML snippet. Copy this code and paste it directly into the email body. Adjust the width and height parameters to fit the email layout. This method works best with email clients that support HTML content.

Some email platforms may strip out HTML for security reasons. Test the embedded form in different email clients to ensure compatibility. If HTML embedding fails, consider alternative sharing methods.

Using Email Platforms

Many email platforms offer built-in features for embedding forms. In Gmail, click the “Send” button on the Google Form and select the email option. Check the “Include form in email” box to embed it directly. Enter recipient email addresses, add a subject line, and include a brief message.

For Outlook users, copy the form URL and use the “Insert” menu to add it as a hyperlink. Some third-party email marketing tools like Mailchimp provide custom integrations for embedding Google Forms seamlessly.

Direct Link Sharing

Sharing a direct link to the Google Form is a simple and universally compatible method. Copy the form’s URL from the browser address bar or the “Send” menu. Paste this link into the email body and add descriptive text to encourage recipients to click.

Consider using a URL shortener for cleaner, more manageable links. This technique works across all email clients and devices, ensuring recipients can access the form easily.

Tracking Responses and Engagement

Monitor form responses through Google Forms’ built-in analytics. Access the “Responses” tab to view submission data, charts, and individual answers. Use this information to gauge engagement and follow up with non-respondents if needed.

For more advanced tracking, consider using Google Analytics. Add the form to a website and track visitor interactions. This provides insights into completion rates and user behavior.

Formifyr offers additional features for creating and tracking forms, enhancing the overall survey experience. Its integration capabilities can streamline the embedding process and provide more detailed analytics.